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What data cannot be evaluated with a Standard or General performance report?

Display And Video Certification Exam Answers

    What data cannot be evaluated with a Standard or General performance report?

    • Viewability metrics across each IO and line item
    • The match ratio of third- and first-party audience segments
    • Clicks and conversions for individual creatives
    • Impressions and eCPM by website

    Correct answer is

    • The match ratio of third- and first-party audience segments

    Explanation: The match ratio describes the similarity between the users on a first-party audience list to the users on a third-party audience list. It is not something that you can evaluated with a Standard or General performance report.

    General or standard performance report is useful when you want to see changes in your campaigns’ performance.

    Read more here: https://support.google.com/displayvideo/answer/3284116

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    Written by Sufiyan Momin

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