What cost model only calculates cost for impressions measured as viewable by Active View?

    What cost model only calculates cost for impressions measured as viewable by Active View?

    • CPA
    • CPM
    • vCPM
    • CPC

    Correct answer is

    • vCPM

    Explanation:  (Active View: Viewable Impressions ÷ 1000) × Rate
    The advertiser is charged for every thousand impressions measured as viewable by Active View.
    Read more here: https://support.google.com/dcm/partner/answer/7023294

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