in

What configuration setting eliminates duplicate conversions between advertisers?

search ads 360 Answers

    What configuration setting eliminates duplicate conversions between advertisers?

    • Revenue
    • Shared Floodlight configuration
    • Counter
    • Action

     

    Correct answer is:

    • Shared Floodlight configuration

    Explanation: Each Search Ads 360 advertiser and its associated Campaign Manager advertiser share the same set of Floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single set of tags. It also prevents cross-channel conversion funnels from counting conversions more than once (for example, conversions that start from a display click and end with a paid search click will give last-click credit to the paid search click).

    Read more here: https://support.google.com/searchads/answer/2478311

    Avatar of Sufiyan Momin

    Written by Sufiyan Momin

    search ads 360 Answers

    What permissions are needed to create an advertiser?

    Campaign Manager Answers

    Paid search dimensions in Report Builder are compatible with what metric?