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What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:

Adwords Fundamental Answers

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand2

  • Increase the daily budget and add text ads with clear call-to-actions like “Buy now”
  • Use a balanced combination of broad-, exact-, and phrase-matched keywords
  • Add affinity audiences targeting people interested in green living and beauty
  • Target large metropolitan areas where people are more likely to encounter her product

Correct answer is:

  • Add affinity audiences targeting people interested in green living and beauty

    Explanation: For a client who wants to drive awareness of her natural beauty brand, you can make to the Display Network campaign by adding affinity audiences targeting people interested in green living and beauty. Select from these audiences to reach potential customers at scale and make them aware of your business.These audiences were built for businesses currently running a TV ad who would like to extend the reach of a TV campaign to an online context for an efficient price.

    Read more here: https://support.google.com/adwords/answer/2497941

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Written by Sufiyan Momin

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