What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

  • Cost-per-view (CPV)
  • Cost-per-thousand-impressions (CPM)
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

Correct answer is:

  • Cost-per-acquisition (CPA)

    Explanation: Tracy, a pizzeria owner, Should use Cost-per-acquisition (CPA) bidding strategyto get more people to call her business. Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

    Read more here: https://support.google.com/adwords/answer/6268632?hl=en

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