What attribution model uses Floodlight data from both attributed and non-attributed conversions?

    What attribution model uses Floodlight data from both attributed and non-attributed conversions?

    • Data-driven model
    • First Interaction model
    • Linear model
    • Time Decay model

    Correct answer is

    • Data-driven model

    Explanation: Data-Driven Attribution uses all available path data (from your floodlight configuration) —including data from both converting and non-converting users—to understand how the presence of particular marketing touchpoints impact your users’ probability of conversion.

    Read more here: https://support.google.com/dcm/answer/7279333

    Explanation: If you’re new to attribution, we recommend using data-driven models. Since they’re based on consumer behavior, you’ll benefit from attribution reporting without studying the default algorithms or investing in user research.

    Read more here: https://support.google.com/dcm/answer/6361280

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