- Google Analytics IQ Exam – All Q&As
What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
- Real Time reporting
- View filters
- Multi-channel funnels
The correct answer is:
Explanation: Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.
Read more here: https://support.google.com/analytics/answer/3123951?hl=en