What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

  • Google Analytics IQ Exam – All Q&As

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

  • Real Time reporting
  • Segmentation
  • View filters
  • Multi-channel funnels

The correct answer is:

  • Segmentation

Explanation: Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.

Read more here: https://support.google.com/analytics/answer/3123951?hl=en

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