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What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

Campaign Manager Answers

    What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

    • An account/advertiser relationship
    • A parent/child relationship
    • Shared billing profiles
    • A single Floodlight activity

    Correct answer is

    • A parent/child relationship

    Explanation: In this arrangement, the parent advertiser defines a collection of Floodlight activities, tags, and settings (called a Floodlight configuration), and all of the child advertisers inherit the configuration.

    Read more here: https://support.google.com/searchads/answer/2458167

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    Written by Sufiyan Momin

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