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Usage data allows advertisers to:

Google Mobile Advertising Exam Answers

    Usage data allows advertisers to:

    • A) Change bid adjustments based on mobile traffic
    • B) Create remarketing lists based on how frequently or infrequently a customer is using their app
    • C) Create a conversion tracking list and add it to their app
    • D) Add the conversion tracking tag to their app

    The correct answer is:

    • B) Create remarketing lists based on how frequently or infrequently a customer is using their app

    Explanation: To run a mobile remarketing campaign, you’ll need to set up a remarketing list. You can also incorporate usage data that lets you create remarketing lists based on how frequently a customer is using an app — and remarket based on this information.

    Read more here: https://support.google.com/partners/answer/6209136?hl=en

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    Written by Sufiyan Momin

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