True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other

    True or false: A/B testing allows you to test two or more elements on the site to understand their effects on each other

    • False
    • True

    Correct answer is:

    • False

    Explanation: An A/B test, sometimes called an A/B/n test, is a randomized experiment using two or more variants of the same web page (A and B). Variant A is the original. Variants B through n each contain one or more elements that are modified from the original. For example, a different colored call-to-action button. In some experiments, variant B may be a completely different version of a web page.
    Each variant is served at similar times so that its performance can be observed and measured independent of other external factors. You can also limit your experiment to a specific audience using the targeting feature. Optimize captures the performance data for each variant against an objective and identifies the leader.
    Read more here: https://support.google.com/partners/answer/7336695?hl=en&ref_topic=7327827

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