To find the right mobile bid, you would calculate:

    To find the right mobile bid, you would calculate:

    • A) (mobile conversion rate / desktop conversion rate) + 1
    • B) (mobile conversion rate / desktop conversion rate) x 100
    • C) (desktop conversion rate / mobile conversion rate) – 1
    • D) (mobile conversion rate / desktop conversion rate) – 1

    The correct answer is:

    • D) (mobile conversion rate / desktop conversion rate) – 1

    Explanation: Find Computer conversion rate and mobile conversion rate using Estimated Total Conversions column. Divide mobile conversion rate by computer conversion rate -1

    Read more here: https://support.google.com/partners/answer/6209121?hl=en

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    According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

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