Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

DoubleClick Search Basics Answersheet

Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also …

Read moreSarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

DoubleClick Search Basics Answersheet

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal …

Read moreMiranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

DoubleClick Search Basics Answersheet

You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view …

Read moreYou’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?

DoubleClick Search Basics Answersheet

Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What …

Read moreFareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?