Research shows that mobile users expect to:

    Research shows that mobile users expect to:

    • tap the logo at the top of a mobile page to take them back to the homepage
    • tap the logo at the top of a mobile page to take them to a “Contact Us” page
    • see the logo below the fold on mobile sites
    • tap the logo at the top of a mobile page to take them to new products

    Correct answer is:

    • tap the logo at the top of a mobile page to take them back to the homepage

    Explanation: When mobile users navigate through a site, they want an easy way to get back to the homepage. In the study, participants usually expected tapping the logo at the top of a page to take them back to the homepage, and became frustrated if it didn’t work.

    Read more here: https://support.google.com/partners/answer/7336289

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    The Mobile App Acquisition reports provide data for which of the following?

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