On the Google Display Network, your ad is eligible to show on a webpage if your:

On the Google Display Network, your ad is eligible to show on a webpage if your:

  • keywords match that webpage’s content
  • ad text matches that webpage’s content
  • landing page matches that webpage’s content
  • website matches that webpage’s content

Correct answer is:

  • keywords match that webpage’s content

    Explanation: Your display campaign ads are eligible to show on a webpage if yourkeywords match that webpage’s content.Google’s system analyzes the content of each webpage to determine its central theme, which is then matched to your ad using your keywords and topic selections, your language and location targeting, a visitor’s recent browsing history, and other factors.

    Read more here: https://support.google.com/adwords/answer/1726458?hl=en

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