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Include keywords in Ad text to improve ad group performance

    To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

    • Keywords that are also included in the ad text.
    • Destination URLs set at the ad group level.
    • At least 50 keywords.
    • Managed placements and keywords.

    The correct answer is:

    • Keywords that are also included in the ad text.

    Explanation: Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

    You can read more here: https://support.google.com/Google Ads/answer/2375404

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    Written by Sufiyan Momin

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