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In which two tags can the keyword macro (%k) be added? (select two)Select All Correct Responses

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    In which two tags can the keyword macro (%k) be added? (select two)Select All Correct Responses

    • Floodlight
    • Impression Event
    • Placement
    • Tracking Ad

    Correct answers are:

    • Impression Event
    • Tracking Ad

    Explanation: The %k macro expands into a substring found in the ad tags (specifically, in the request URL). You can use this macro to display user-entered keywords in creatives.

    It works in:

    • Click-through URLs
    • Tracking ads
    • Redirect URLs
    • Creative code (all types)
    • Frame headers
    • Impression event tags
    • Click event tags
    • OBA icon resource

    Read more here: https://support.google.com/dcm/table/6096962

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    Written by Sufiyan Momin

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