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In what order should new entities be created (assuming no campaigns already exist)?

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    In what order should new entities be created (assuming no campaigns already exist)?

    • Campaign > Ad Group > Ad > Keyword
    • Keyword > Ad Group > Campaign
    • Keyword > Campaign > Ad Group
    • Ad Group > Keyword > Campaign

    Correct answer is:

    • Campaign > Ad Group > Ad > Keyword

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    What happens when an engine is paused?

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    What configuration setting eliminates duplicate conversions between advertisers?