In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

  • Google Analytics IQ Exam – All Q&As

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

  • Assisted Conversion Value
  • Conversion Rate
  • First Interaction (Click) Conversions
  • none of these metrics

The correct answer is:

  • First Interaction (Click) Conversions

Explanation: The number (and monetary value) of sales and conversions the channel initiated. This is the first interaction on a conversion path. The higher these numbers, the more important the channel’s role in initiating new sales and conversions.

Read more here: https://support.google.com/analytics/answer/1191204?hl=en

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