In Multi-Channel Funnel Reports, how are default conversions credited?

In Multi-Channel Funnel Reports, how are default conversions credited?

  • Second to last campaign, search, or ad
  • Last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • First campaign, search, or ad

Correct answer is:

  • Last campaign, search, or ad

Explanation: The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. In the reports, channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions. Conversion path data include interactions with virtually all digital channels.

Read more here: https://support.google.com/analytics/answer/1191180

In Multi-Channel Funnel Reports, how are default conversions credited?

Previous

How do upgraded URLs help advertisers with 3rd party conversion tracking?

Metrics cannot be paired with dimensions of the same scope.

Next