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How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

Google Analytics Exam Answers

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

  • Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
  • Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
  • Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
  • In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only
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