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How is a search ad’s ranking determined?

DoubleClick Search Basics Answersheet

How is a search ad’s ranking determined?

  • The advertiser’s history of advertising on the search engine
  • The advertiser’s bid only
  • The advertiser’s bid and relevance to the search results
  • The number of years the advertiser has been in business

Correct answer is:

  • The advertiser’s bid and relevance to the search results

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