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How can a site be blacklisted from an advertiser’s media buys?

Display And Video Certification Exam Answers

    How can a site be blacklisted from an advertiser’s media buys?

    • Use the audience composition report and exclude audiences that visit that site
    • Identify the website’s key phrases and use them in keyword exclusion targeting
    • Add the URL to the advertiser’s URL field
    • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

    Correct answer is

    • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

    Explanation:
    Exclusion: This is using a channel as a preset, excludable list of publishers where you don’t want your ads to serve. If you exclude a placement at the advertiser level, you cannot include it at the ad group level. You can exclude additional placements at the ad group level.
    Read more here:  https://support.google.com/displayvideo/answer/2717490

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    Written by Sufiyan Momin

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