How can a site be blacklisted from an advertiser’s media buys?

    How can a site be blacklisted from an advertiser’s media buys?

    • Use the audience composition report and exclude audiences that visit that site
    • Identify the website’s key phrases and use them in keyword exclusion targeting
    • Add the URL to the advertiser’s URL field
    • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

    Correct answer is

    • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

    Explanation:
    Exclusion: This is using a channel as a preset, excludable list of publishers where you don’t want your ads to serve. If you exclude a placement at the advertiser level, you cannot include it at the ad group level. You can exclude additional placements at the ad group level.
    Read more here:  https://support.google.com/displayvideo/answer/2717490

    Previous

    What inventory sources allow for exclusive publisher partnerships?

    To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

    Next