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How can a profit margin be applied to the revenue metric?

Display And Video Certification Exam Answers

    How can a profit margin be applied to the revenue metric?

    • Assign the pixel to a line item’s conversion tracking
    • Add a percent markup in the billing profile
    • Assign a media cost markup to the partner revenue model
    • Add a column and manually calculate revenue

    Correct answer is

    • Assign a media cost markup to the partner revenue model

    Explanation: Use a revenue model of “media cost markup” to calculate your line items’ revenue based on marking up a line item’s media cost by a fixed percentage. A partner’s default partner revenue model can be set on the Default Partner Revenue Model page in a partner’s settings. If necessary, you can also set the partner revenue model for an individual line item in the Bid Pricing, Partner Revenue & Goals page in each line item’s settings.

    You can apply profit margin to the revenue metric by assigning a media cost markup to the partner revenue model.

    Read more here: https://support.google.com/displayvideo/answer/2696854

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    Written by Sufiyan Momin

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