For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

    For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

    • The tag needs to be set as INS tag with mobile capacity
    • A global site tag (gtag.js) must be used
    • Device ID needs to be passed into the dc rdid parameter
    • The tag needs to be assigned an app ID

    Correct answer is

    • Device ID needs to be passed into the dc rdid parameter

    Explanation:dc_rdid=: User resettable device identifiers in the form of IDFA for iOS or advertising ID (AdID) for Android. This parameter is required. The publisher must pass a value into this parameter in order to enable in-app conversion tracking.

    Read more here:https://support.google.com/dcm/partner/answer/4568975

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