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How is a search ad’s ranking determined?

in DoubleClick Search Basics Answersheet

What would you do first to report on data for your “thank you page” Floodlight activity?

by Sufiyan Momin July 27, 2018, 12:00 am
in DoubleClick Search Basics Answersheet

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

by Sufiyan Momin July 27, 2018, 12:00 am
in DoubleClick Search Basics Answersheet

You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?
in DoubleClick Search Basics Answersheet

What information can a Floodlight tag track using custom variables?

by Sufiyan Momin July 27, 2018, 12:00 am
in DoubleClick Search Basics Answersheet

Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?

by Sufiyan Momin July 27, 2018, 12:00 am
in DoubleClick Search Basics Answersheet

What are the advantages of using DoubleClick Search to manage a large and complex campaign?

by Sufiyan Momin July 27, 2018, 12:00 am
in DoubleClick Search Basics Answersheet

What is a benefit of using executive reporting?

by Sufiyan Momin July 27, 2018, 12:00 am
in DoubleClick Search Basics Answersheet

What is search engine marketing?

by Sufiyan Momin July 27, 2018, 12:00 am
in DoubleClick Search Basics Answersheet

You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?
in DoubleClick Search Basics Answersheet

Bid strategies can find the most opportunities under which condition?

by Sufiyan Momin July 27, 2018, 12:00 am
in DoubleClick Search Basics Answersheet

What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?

by Sufiyan Momin July 27, 2018, 12:00 am
in DoubleClick Search Basics Answersheet

Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

by Sufiyan Momin July 27, 2018, 12:00 am

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DoubleClick Search Basics Answersheet

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How is a search ad’s ranking determined?

What would you do first to report on data for your “thank you page” Floodlight activity?

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

What information can a Floodlight tag track using custom variables?

Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?

What are the advantages of using DoubleClick Search to manage a large and complex campaign?

What is a benefit of using executive reporting?

What is search engine marketing?

You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

Bid strategies can find the most opportunities under which condition?

What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?

Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

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