You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

DoubleClick Search Basics Answersheet

You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” …

Read moreYou’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?

Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

DoubleClick Search Basics Answersheet

Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also …

Read moreSarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?