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You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view …
What information can a Floodlight tag track using custom variables? Promo codes Email addresses IP addresses Customer’s full name Correct …
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Fareena’s Flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What …
What are the advantages of using DoubleClick Search to manage a large and complex campaign? Reduced cost Centralized management and …
Read moreWhat are the advantages of using DoubleClick Search to manage a large and complex campaign?
What is a benefit of using executive reporting? Charts and tables that show metrics for attributes like ad copy Cross-advertiser …
What is search engine marketing? When a system requires you to work with an expert in search engine optimization When …
You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” …
Bid strategies can find the most opportunities under which condition? A large portfolio with many trade-offs and opportunities A small …
Read moreBid strategies can find the most opportunities under which condition?
How is a search ad’s ranking determined? The advertiser’s history of advertising on the search engine The advertiser’s bid only …
What KPI and target metric should you select to get the most clicks possible within your $5,000 budget? Clicks, Return …