Digital Analytics is:

• Google Analytics IQ Exam – All Q&As

Digital Analytics is:

• The analysis of qualitative data from your business
• A process of continual improvement of the online experience
• The analysis of quantitative data from your business
• The analysis of data from your business and the competition
• All of these answers are correct

The Correct Answer is:
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•  All of these answers are correct

 Explanation: Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).

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You can read more here: https://support.google.com/analytics/answer/6080732?hl=en