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Determine the most profitable keywords within a campaign

    How could an advertiser determine the most profitable keywords within a campaign?

    • Identify the keywords with the highest clickthrough rates (CTRs).
    • Compare the total clicks to total conversions for each keyword in the account.
    • Identify the keywords with the lowest “first page bid estimates.”
    • Compare the costs accrued by each keyword with the conversion data for that keyword.

    The correct answer is:

    • Compare the costs accrued by each keyword with the conversion data for that keyword.

    Explanation: Profitability is calculated at the conversion level for a given product or service.

    Read more here: https://support rel=”nofollow”.google.com/partners/answer/2796444?hl=en

    Avatar of Sufiyan Momin

    Written by Sufiyan Momin

    Look at click patterns over time and rule out legitimate reasons for suddenly increase in traffic due to invalid activity

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