Definition of Reach – Google Ads

    In a Reach and Frequency report, “Reach” is defined as the:

    • Number of unique users exposed to an ad.
    • Demographic populations to which an ad is served.
    • Geographic locations in which an ad is served.
    • Distance between a user exposed to an ad and the business location of the advertiser.

    The correct answer is:

    • Number of unique users exposed to an ad.

    Explanation: Reach is an estimate of the number of users within a selected location target, based on unique cookies.

    You can read more here: https://support.google.com/partners/answer/1722045?hl=en

     

    [reach]

    Previous

    Cost for Clicks on Call Extension in Google Ads Ad

    Ad Preview and Diagnosis Tool to view ads as they would appear to users in targeted location

    Next