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Definition of Reach – Google Ads

    In a Reach and Frequency report, “Reach” is defined as the:

    • Number of unique users exposed to an ad.
    • Demographic populations to which an ad is served.
    • Geographic locations in which an ad is served.
    • Distance between a user exposed to an ad and the business location of the advertiser.

    The correct answer is:

    • Number of unique users exposed to an ad.

    Explanation: Reach is an estimate of the number of users within a selected location target, based on unique cookies.

    You can read more here: https://support.google.com/partners/answer/1722045?hl=en

     

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    Written by Sufiyan Momin

    Cost for Clicks on Call Extension in Google Ads Ad

    Ad Preview and Diagnosis Tool to view ads as they would appear to users in targeted location