Decrease in the number after enabling Conversion Optimizer

    An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

    • The specific Conversion Optimizer code snippet was not added to the site.
    • The cost-per-click (CPC) bid was lower than the recommended amount.
    • The ads in the campaign are waiting to be approved.
    • The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

    The correct answer is:

    • The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

    Explanation: If your average CPA is higher than you prefer, you can lower your bid, which will likely decrease both average CPA and the number of conversions. Conversely, you can raise your maximum CPA bid if you want to increase traffic and conversions.

    You can read more here: https://support.google.com/partners/answer/152565?hl=en

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    Adjustments made to the daily budget can be found in Change History tool

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