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Cross-environment conversion methodology takes into account what data sources? • Data pools, cookies, audience IDs

Campaign Manager Answers

    Cross-environment conversion methodology takes into account what data sources?

    • Data pools, cookies, audience IDs
    • Cookies, SDKs, audience data
    • Resettable device IDs, cookies, anonymized Google sign-ins
    • Device types, OS, cookies

    Correct answer is:

    • Resettable device IDs, cookies, anonymized Google sign-ins

    Explanation: Cross-environment reporting links together cookies (for web), resettable device IDs (for mobile apps), and anonymized Google sign-ins, to identify a user across different environments.  This allows Google to determine the path taken by the user, from first seeing an ad to conversion. No data about the specific user is retained and all reporting is anonymized.

    Read more here: https://support.google.com/dcm/partner/answer/6163585

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