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Cost for Clicks on Call Extension in Google Ads Ad

    You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

    • Click-to-call ads are flat-fee based on the caller’s phone model.
    • Click-to-call ads are priced by the minute based on the call’s duration.
    • The cost is the same as a standard click on the ad.
    • Prices are negotiated in advance with discounts for bulk purchases.

    The Correct answer is:

    • The cost is the same as a standard click on the ad.

    Explanation: Cost the same as a headline click (a standard CPC)

    You can read more here: https://support.google.com/partners/answer/2453991?hl=en

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    Written by Sufiyan Momin

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