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Conversion Optimizer use an advertiser’s CPA bid to determine the optimal equivalent CPC bid

    How does Conversion Optimizer use an advertiser’s cost-per-acquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

    • The CPC bid is one-tenth of the CPA bid by default.
    • The actual CPC bid is based on current max CPC settings.
    • The CPA bid is the highest the system will allow the CPC bid to reach.
    • The CPA bid is multiplied by the predicted conversion rate.

    The correct answer is:

    • The CPA bid is the highest the system will allow the CPC bid to reach.

    Explanation:

    You can read more here: https://support.google.com/Google Ads/answer/2471188

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    Written by Sufiyan Momin

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