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Bid strategies can find the most opportunities under which condition?

DoubleClick Search Basics Answersheet

    Bid strategies can find the most opportunities under which condition?

    • A large portfolio with many trade-offs and opportunities
    • A small portfolio with very clear goals
    • A very focused portfolio that is not very complex
    • A large portfolio that focuses on a single device

    Correct answer is:

    • A large portfolio with many trade-offs and opportunities

    Explanation: Though bid strategies can work with specific keywords and other biddable items, they typically work best with a large portfolio. The larger the portfolio, the more trade-offs and hidden opportunities DoubleClick Search can find to improve overall performance.

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    Written by Sufiyan Momin

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