in

Balance CPA and # of conversions – approach suited to maximize profit

    Which approach to bidding is best suited to maximize profit?

    • Balance CPA and # of conversions
    • Minimize CPA
    • Maximize conversions
    • Maximize ROI as a percentage

    The correct answer is:

    • Balance CPA and # of conversions

    Explanation: If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.

    You can read more here: https://support.google.com/Google Ads/answer/2472725?hl=en

    Avatar of Sufiyan Momin

    Written by Sufiyan Momin

    Google Ads Advance Search Question & Answer – 002

    Google Ads API Benefits – Advertisers can make dynamic changes at scale