Balance CPA and # of conversions – approach suited to maximize profit

    Which approach to bidding is best suited to maximize profit?

    • Balance CPA and # of conversions
    • Minimize CPA
    • Maximize conversions
    • Maximize ROI as a percentage

    The correct answer is:

    • Balance CPA and # of conversions

    Explanation: If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.

    You can read more here: Ads/answer/2472725?hl=en

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    Written by Sufiyan Momin

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