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Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

DoubleClick Search Basics Answersheet

    Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

    • Create engine account; create keywords; create ads; create campaign
    • Create ad groups; create campaign; create advertiser
    • Create ads; create keywords; create engine account; create campaign
    • Create advertiser; create engine account; create campaign; create ad groups; create ads and keywords 

    Correct answer is:

    • Create advertiser; create engine account; create campaign; create ad groups; create ads and keywords 

    Explanation:

    • First step is to get permission to create new advertisers. One can request access through the DoubleClick Campaign Manager Agency Admin and the DoubleClick Search Agency Manager, or he can partner with DoubleClick Search support to get his account and initial advertisers set up.
    • Now he needs to create an engine account.
    • Now it’s time to start creating campaign and then ad group and create ads and keywords.

    Avatar of Sufiyan Momin

    Written by Sufiyan Momin

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