Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if h

Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

  • Number of clicks on her ads and costs to produce her purses
  • How many times her ads have been viewed and clicked on
  • Number of clicks on her ads and revenue they generated
  • Costs to produce her purses and revenue generated from her ads

Correct answer is:

  • Costs to produce her purses and revenue generated from her ads

    Explanation: Anne–Marie
    wants to know if her advertising investment is paying off, the information
    about costs to produce her purses and
    revenue generated from her adsyou need in order to calculate her return
    on investment (ROI).

    ROI is the ratio of your net profit to your
    costs. It’s typically the most important measurement for an advertiser because
    it’s based on your specific advertising goals and shows the real effect your
    advertising efforts have on your business. The exact method you use to
    calculate ROI depends upon the goals of your campaign.

    Read more here: https://support.google.com/adwords/answer/1722066?hl=en

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