Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
- Number of clicks on her ads and costs to produce her purses
- How many times her ads have been viewed and clicked on
- Number of clicks on her ads and revenue they generated
- Costs to produce her purses and revenue generated from her ads
Correct answer is:
- Costs to produce her purses and revenue generated from her ads
Explanation: Anne–Marie
wants to know if her advertising investment is paying off, the information
about costs to produce her purses and
revenue generated from her adsyou need in order to calculate her return
on investment (ROI).
ROI is the ratio of your net profit to your
costs. It’s typically the most important measurement for an advertiser because
it’s based on your specific advertising goals and shows the real effect your
advertising efforts have on your business. The exact method you use to
calculate ROI depends upon the goals of your campaign.
Read more here: https://support.google.com/adwords/answer/1722066?hl=en
