An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

  • Test different cost-per-click (CPC) bids
  • Test only one version of your ad text
  • Lower the cost-per-click (CPC) bids and increase the budget
  • Delete keywords that are generating the most clicks

Correct answer is:

  • Test different cost-per-click (CPC) bids

    Explanation:  If your e-commerce client wants her campaign to be more profitable, you should Test different cost-per-click (CPC) bids.

    There are four steps to profit driven bidding in AdWords:

    • Define a formula that calculates total profits from AdWords.

    Why: You need a formula to measure and optimize for profit in AdWords.

    • Run a broad-scale manual bid test.

    Why: Get an edge in the auction by finding profitable bid opportunities faster than others can.

    • Evaluate results and measure your profit.

    Why: Identify areas for improvement as you analyze results.

    • Use automation to adjust your bids.

    Why: Free up your time so that you can focus on other strategic priorities.

    Read more here: https://support.google.com/adwords/answer/6167149?hl=en

Previous

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

when a new view is created, what data will be included?

Next