AdWords cross-device conversions don’t

    AdWords cross-device conversions don’t:

    • track from mobile to desktop conversions; they only track desktop to mobile conversions
    • help advertisers understand the device that received the last ad click before the conversion
    • help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
    • track from desktop to mobile conversions; they only track mobile to desktop conversions

    Correct answer is:

    • track from desktop to mobile conversions; they only track mobile to desktop conversions

    Explanation: AdWords cross-device conversions don’t track from desktop to mobile conversions; they only track mobile to desktop conversions.

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    The Mobile App Acquisition reports provide data for which of the following?

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