A high Quality Score can improve an ad’s position

    A high Quality Score can:

    • Be achieved with an increase in bid.
    • Improve an ad’s position.
    • Be assigned to negative keywords.
    • Prevent an ad from being served.

    The correct answer is:

    • Improve an ad’s position.

    Explanation: Higher quality ads can lead to lower prices and better ad positions.

    You can read more here: Ads/answer/140351?hl=en

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