A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?

  • Customer profiles
  • Context
  • Cell signals
  • Wi-Fi

Correct answer is:

  • Context

Explanation: Every mobile search provides signals about the customer’s intent and how to offer valuable help. And it’s on mobile, so you get customer context too: time, location, and proximity.

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What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?

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